Culture can give people a connection to certain social values, beliefs, religions and customs. It allows them to identify with others of similar mindsets and backgrounds. Cultural heritage can provide an automatic sense of unity and belonging within a group and allows us to better understand previous generations and the history of where we come from.
Part of the heritage village
In large cities especially, it can be easy to feel lost and alone among so many other cultures and backgrounds. New York City, for example, is a huge melting pot of people from all over the country and the world. There are large communities based around certain cultural heritages, including Irish, Italian, Asian, and others.
One is the sense of national identity driving a group of people further than any individual group could be driven without these influences (think synergy). There's pride (which again, can be good or bad depending on how it's used) that can drive success in ways that individual identity can't. Also, life would just be so boring without such things.
Suluk house
These different elements are what promote and drive diversity, which in turn promote all sorts of innovation. If everyone ate the same type of foods, didn't celebrate holidays, wore the same type of clothes, lived in the same kind of cities all across the world, the world would be a pretty boring place.
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